They’ve even created an independent committee called Acceptable Ads. AdBlock Plus ( Chrome, Firefox ) BrowserĪdBlock Plus also subscribes to the fair-play ads philosophy. Overall Score = (Review Factor + Test Average)/2Ħ. Calculate the Overall Score out of 100.Empty the browser cache and restart the browser to make sure it’s like new before performing steps 2 through 7 on the next adblocker to be tested.Test Average = (CanYouBlockIt Extreme Avg + Adblock Tester Avg)/2 Install a single adblocker with its default settings.Do a clean install of Chrome and Firefox.The following is our testing methodology: Review Factor = ((Reviews / Downloads) x Average Star Rating) x 100Īfter the top 6, the Review Factor dropped off sharply, so it wouldn’t be helpful to you to include anything beyond that. This was done to remove the bandwagon effect of people selecting the most downloaded adblocker that has a good star rating. The highest Review Factor possible is 100. Learn moreīy downloading and installing this extension, you agree to our Terms of Use and our Privacy Policy.Then we used our Review Factor formula to show us which adblockers were arguably the best. The initiative allows content producers to receive monetization for their work and helps create an environment of fairness and sustainability for user, advertiser, and creator alike. This can be disabled at any time for users who wish to block all ads. Acceptable Ads are shown by default, which helps support websites that rely on advertising revenue but choose to only display nonintrusive ads. The ad blocker's additional features enable you to easily support your favorite websites by whitelisting them, to add or create your own filters, and to block social media icons tracking.Īdblock Plus supports the Acceptable Ads initiative. ✓ Protect your privacy by stopping trackers from following your online activity ✓ Reduce risk of "malvertising" infections With almost 500 million downloads to date!
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